Destiny 2
ROLE: strategy, art direction, design
OBJECTIVE + APPROACH: Bungie/Sony wanted to build awareness in anticipation for the release of Destiny 2. I suggested the best use of our platform would be to highlight the main cast of characters.
With the assets provided from the client (images and video spots), we created an ad unit that captured the game's epic tone & sci-fi/fantasy aesthetic.
RESULTS: Increase in awareness and intent.
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