Walgreens
ROLE: creative + art direction
OBJECTIVE + APPROACH: To drive traffic to “Find Care Now”, a site Walgreens customers can use to locate a range of care providers, I had to overcome a problem we ran into a lot - save a logo file we weren’t given assets and the turnaround time was five days.
We created an information hub where users could quickly browse services and get access to the site. It was a simple solution that worked, won a few awards, became the bones for one of TrueX’s ‘Blueprint’ units, a collection of pre-coded templates where clients could drop in their assets for quick turnaround campaigns, a major benefit of the ad platform the sales team leaned on when attracting new business.
RESULTS: Increase in CTR & conversion, increased awareness.
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OMMA Online Marketing: Health/Wellness: Campaign
OMMA Online Advertising Creativity: Interactive Creative
IAC Best Healthcare Provider Rich Media Online Ad
