The Gap holds a quarterly merchandising event called GMA. Several hundred merchants from the global regions are flown to the NY headquarters where showrooms get set up as featured store displays for upcoming seasons, giving the merchants context for their purchasing decisions.
There were a few issues though; merchants got a single PDF to take away from the event. It was hard to navigate and harder to update if needed. There is also a lot content generated during GMA- videos, photography, style stories, mood boards, and tons of copy - that was going to waste.
I turned the PDF into a digital experience viewable on tablets and phones, gave it a facelift to feel editorial rather than corporate, and organized the divisions & their featured style stories in a more navigable system.
Creative Director - Anthony Gardener
Art Direction/Design - Jonathan Zajdman